(The image to the left shows the controversial bag layer on the left and the regular bag on the right - image courtesy of emilybean on flickr.com)
Like most people who spend far too much money at lululemon, I have a closet full of their reusable shopping bags. I use them for carrying groceries, school books, gym clothes - pretty much anything I need to sherpa around. But hidden underneath the glossy red and white inspirational messages is a far more controversial set of quotes:
“When we are drunk or stoned, we are massively creative but we forget what we were creative about … There is little difference between addicts and fanatic athletes.”
Half of the entire bag is covered with these controversial messages.
The theme here is exciting, “You only have 30,000 days to live and then you are dead” reads the title. And lululemon is encouraging us, yet again, to get out there and live every minute to the fullest. However, considering that many of the company’s biggest spenders are far too young to fully understand the message - it just comes off as inappropriate.
Some brief or quick-fix incidences when our minds are clear to be creative are….when drunk or stoned…just after an orgasm,” it says.
The message concludes to say that regular aerobic activity provides a longer, more sustainable high. “The athlete’s high is the most long-lasting as it can last up to six hours,” the note continues to say. “There is little difference between addicts and fanatic athletes. Both are continually searching for a way to remain in a creative state.”
Norma Columbus said she was shocked to see the yoga-wear retailer’s original message underneath a printed cover. “It’s just a shock to see something like that on there,” she said. “I guess this must be some kind of a joke?”
A company spokesperson said the message isn’t a joke although it wasn’t meant to be viewed by the public.
from ctv.ca
A lot of media outlets have been taking the sensational approach to this secret message. But the fact of the matter is, this message it was never, ever, meant to be seen.
Clearly it was a bad idea for a publicly held company to even print something so contentious, but out of a commitment to sustainability they choose to cover the message up rather than destroy the bags.
If you are lucky enough to be living it up in Vancouver this summer, lululemon founder Chip Wilson is hosting the first annual “Chip’s Not Dead Yet Memorial Mile“. Given Chip’s peculiar nature, I’d expect no less than for this to be a charity run of epicly weird proportions.
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