lululemon has a history of hilarious April Fools Day jokes, and this year was definitely the best in recent memory:
Newspapers and magazines across the country ran a full page ad featuring a svelte David Belcham (labeled the Men’s Naked Yoga Guru) wearing the newest addition to the lululemon line - the Mansy. Some stores even had actors dressed up in the mansy - modeling the garment, and even doing yoga in it. Mannequins in a few stores’ front window even featured the one-piece - thong and all!
An aptly named onesy for men, the red leotard rides high up on the hips and leaves only a thin strip of undercarriage fabric to hammock the banana in. The model is striking a blissfully suggestive Warrior 1 on Vancouver’s Kitsilano Beach, while presumably mooning swimmers in the water behind him in this only mildly more respectable version of Borat’s famous bathing suit.
Suffice it to say, the image of the red one piece is permanently burned into my retinas! While lululemon has a history of shock and awe grass roots marketing campaigns (free clothes to those who stand in line naked, Chip Wilson dressed in baby clothing to trivialize any child labor claims, etc) - this one left us with our jaws dropped while keeping good taste in tact.
Image courtesy of Ruth666 on flickr.com
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